Everyone has been told that they need to have a great elevator pitch, but how many of us really do? It is worth the time to sit down and develop one- and practice it. You never know when that once in a lifetime opportunity will happen so you want to be ready to knock someone's socks off.
To create a great elevator pitch, ask yourself the following questions.
- What affect do you have on those that you have relationships with?
This is not about offering a product or a service. It's about how you really have impact for those that you serve. Be honest. And, don't be too modest. You bring a lot to the table. Otherwise, you wouldn't be successful. Create a list and figure out the top things that make you outstanding.
- How do you accomplish goals for those that you serve?
List the unique attributes for yourself or your organization that make clients want to do business with you over and over again. Put yourself in your customer's shoes and figure out the most important reasons why they choose you over someone else.
- In what way does that change the life of the person or company that you serve?
Clients need to feel appreciated, confident, and secure in their business decisions. Decide what you or your company does that helps them feel this way.
Take all this information and create an elevator pitch. Make it short so that you can say it within thirty to sixty seconds. And, write it in a way that makes them want more. Following is an example elevator pitch created for LOI International.
We are the ultimate marketing "relationshippers" for visionary companies that love to play "what if" while maintaining a laser-focus on maximizing their potential. We do that not only by planning and implementing traditional communications efforts, but by also creating original ways of connecting clients with the different personalities and resources they need to reach. What that means for you is an assurance that your marketing is aligned with your revenue potential in a way that spurs contagious success. I would love the opportunity to provide you with more information. Would you prefer a phone call or email
Lauren L. Darr is the President and Founder of DIY Mmarketing Communications, a brand of Lauren Originals, Inc. She has over 20 years experience in working with companies large and small on their marketing efforts. Her passion is working with small businesses and entrepreneurs to create successful marketing campaigns. You can get a FREE report by Lauren, "The Top 3 Pitfalls of Marketing and How to Avoid Them" at http://www.diymarketingcommunications.com.
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