Business Networking - The Question No One Expects

How many times have you been in a networking situation where the other person talked endlessly about themselves? Or how about where the other person was only interested in pushing their product or service, without even trying to find out if it was a good fit for your business?

What if the other person asked, "How can I help you?" Would you fall on the floor with shock? Unfortunately, this is such a rare occurrence that you probably would. This question is magic, because, when you ask it, it focuses attention on the other person and conveys to them that you care more about their needs than your own. And the funny thing is, when you are focused on helping the other person, they become more interested in you and what you have to offer.

Try it the next time you are at a networking event. If the other person is so surprised by your question that they are speechless, start listing possible ways you could help. Can I introduce you to someone? Do you have some ideas you'd like to talk about? Are you trying to find groups to speak to about your area of expertise? Then be quiet and wait. If they do come up with something, tell them specifically how you can help. If they are unable to think of anything, tell them to give you a call if they come up with something, because you really would like to be of service.

You can also make the same offer in minutes using a greeting card. If you think the other person will be surprised if you ask how you can help face-to-face, imagine their shock when they get a personalized greeting card in the mail with a simple message like: "Hey Mark, I was just thinking about you today. We haven't talked in awhile and I just wanted to see if there is anything I can help you with in your business, you know, like introduce you to someone you've been trying to meet. Give me a call at (phone) and we can chat or meet for coffee. I appreciate you and just wanted you to know that. Hope to see you soon." Even if they don't call you, you can be sure you have made a positive impression.

Networking is about creating and enhancing relationships. The more you communicate your sincere desire to be of service, the stronger those relationships will be. Strong relationships will lead to more referrals and more business. Shock someone today!

Sara Blumenfeld, the Nurturing Networker, educates home-based and small business owners and entrepreneurs how to maximize their connections, consistency, and cash. Want more tips on business networking? Grab our free report at http://www.businessnetworkingmistakes.com

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